D.J.
Brand document · Living reference
Jontré.
Darius Jontré.
"The room doesn't forget it."
"My name is Jontré. Darius Jontré."
D.J. — the initials spell the title. That's not a coincidence. That's the story.
01
The two personas
J
Jontré
The nightclub · The booth · The night
  • Lives in the booth and in the nightlife
  • Party savant. Professional playboy.
  • The name on the flyer
  • The room wants to party with him
  • Used for: nightclub bookings, flyers, nightlife content
D
Darius Jontré
The curator · The businessman · The room
  • Well-mannered, worked his way to the finer things
  • Gets in rooms most can't
  • The name on the invoice and email signature
  • The ladies wish he'd take them to dinner
  • Used for: business, upscale bookings, the platform
02
The sound
House — home base
Nu-disco Tech house Bass house Classic disco New disco Lounge electronic
Hip Hop — deep catalog
SoundCloud era Current 90s classics 2000s Old school 80s/90s
Full range
Pop Top 40 Dance EDM Dubstep Electronic R&B
03
Booking contexts
01
Upscale lounge / ambient
AM Seven, hotel properties, fine dining, family friendly upscale
Sexy house · nu-disco · classic disco · lounge electronic · ambient
Darius Jontré
02
Open format nightclub
The Sterling, top 40 rooms, mixed crowd nightclubs
Hip hop · rap · pop · dance · reads the crowd · takes it anywhere
Jontré
03
Specialty nightclub
Escobar, Madame Ushi, Belly Up
Louder dance · tech house · bass house · tailored genre sets
Jontré
04
Platform profile
Display name Jontré
Business line Darius Jontré, available for bookings
Homebase Aspen, CO
Instagram @DariusJontré
Booking email [ add yours ]
Mix link [ SoundCloud or YouTube ]
Photo [ add when ready ]
Travel [ fill in willingness ]
Tagline "The room doesn't forget it."
05
Bios
Short — platform profile
Jontré lives in the booth. House and hip-hop, nu-disco to SoundCloud rap, hotel lounges to late night Aspen — he reads rooms and moves crowds. When the night calls for a curator, that's Darius Jontré. Either way, the room doesn't forget it.
Long — press / EPK
DJ Darius Jontré is an open format DJ and curator based in Aspen, CO. Known for house and hip-hop — from nu-disco and tech house to SoundCloud rap and classic 90s — he reads rooms for a living. Equally at home behind the decks at intimate hotel lounges and high-energy nightclubs, Jontré has built a reputation in one of the most elite small markets in the world. At AM Seven he keeps it sexy and electronic. At the Sterling he takes the room wherever it needs to go. At Escobar he makes it loud. The room doesn't forget it.
06
Still to define
07
Notes and ideas
Apr 2, 2026 Brand document created. Two persona framework established. Tagline locked: "The room doesn't forget it."
Apr 2, 2026 Platform feature: venue type tags on artist profiles — lounge, open format, specialty, hotel, family friendly.
Apr 2, 2026 Travel willingness feature planned — homebase + additional markets + broad radius options.
Apr 7, 2026 Brand doc converted from .txt to visual HTML page matching project design system.